Connecting employees with divorce as a benefit

B2B2C PARTNERSHIP TO ENABLE DIVORCE INSURANCE

Please note: this project is in progress so the other company is currently confidential.

MISSION

Empower clients to understand their divorce options as an employee benefit.

SUMMARY

Working closely with an established insurance company will enable us to bring divorce to all members. This will save employees time and heartache as they navigate their divorce and save companies millions of dollars in lost worker time and revenue as well.

MY ROLE

My responsibility is to lead and execute the design process for onboarding new customers: from research, strategy, collaboration, expert interviewing and feedback, developer handoff, bug hunting, strategic pivots before launch, and continuing support.

WHY SHOULD COMPANIES INVEST IN DIVORCE INSURANCE?

Divorce affects people from every day and in every industry, as divorce experts we can save companies and employees time, stress, and cost.

  • 40-50% of first marriages end in divorce

  • 60-67% of second marriages end in divorce

  • 170 hours on average of work time is lost while divorcing

  • $15,000 is the average amount spent on lawyers and legal fees

HOW CAN WE PREPARE PEOPLE FOR BETTER DIVORCE?

On average, it take people 2-4 years of considering divorce before they decide to divorce. How can we help them feel empowered at every step?

Hello Divorce offers the following tools and services to ensure people understand their options before, during, and after divorce.

  • Largest library of free online divorce resources

  • Free home equity calculator and consultation

  • Hourly on-demand legal services with no retainer fees

  • 4 plans with different levels of divorce support

“I was considering navigating this all on my own, but even a divorce that's somewhat amicable and not super complicated is, well, super complicated.”

- A.N. via Truspilot

ALIGNING THE VISION

How do customers with different needs get to the right divorce tool?

This insurance company gave us guidelines from effective partnerships in the past. They emphasized that we needed to focus on simplicity and quick onboarding. They also outlined how they expected us to verify the clients they sent us. I designed this flow to understand what we’d need to build.

Goals for this flow

  1. Understand when and where to integrate 3rd party tools and systems

  2. Prepare our two ideal customers for divorce

    • Ready to divorce -> start paperwork

    • Not ready to divorce -> schedule a call

TESTING AND VERIFYING THE FIRST RELEASE

Using prototypes for testing and proof of concept.

Working from the flow I outlined above, I was able to build an initial prototype to both demonstrate functionality to our B2B partner and start running some user tests and planning iterations before development.

Clients considering divorce

Clients ready to divorce

FEEDBACK AND ITERATION

I was able to use robust prototypes for testing, improving, and proving concept to our business partners.

Conducting interviews always gives me an incredible depth of insight into the products I design. I found the following themes to address for our phase 1:

  • Clients did not feel adequately prepared for the portal

  • The divorce wizard was not intuitive

  • The clients had a hard time understanding the insructions

“Wait, is this how I start divorce? I said I was ONLY thinking about a divorce. It seems like it’s half overview and half get started here.”

- Ruben

NEXT STEPS AND DEVELOPER HANDOFF

Using prototypes for testing and dev handoff.

How do I streamline developer handoff loops?

As a former developer, I really appreciate working closely with the developers. I find that tools and processes are invaluable to a successful handoff:

  • High-fidelity mockups

  • Detailed prototype

  • Implementation spec

  • Developer rituals

  • Bug hunt with the devs

LONG TERM VISION

Success needs to be measured by impact and longevity. We need to ensure we are able to give people an excellent divorce service and also pave the way for this to be a long-lasting solution for B2B solutions.

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Increased customer (and potential-customer reach)

Many people don’t realize how simple divorce should be. We want to help more people understand their options as they tackle one of the most stressful times of their lives.

💰

Increased revenue generation

Since we’re able to partner with an insurance company, we’ll be able to implement divorce as a benefit as a subscription service. This recurring revenue will allow us to make greater impact with our investors. As little as 5$ / month per employee would cover our recurring costs.

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Better employee retention and less business loss

Employees that feel supported by their companies are more likely to stay. Positive workplaces are one of the most important aspects of retention.

♥️

Increased employee well-being and lower healthcare costs

Divorce is stressful, but we can help companies and employees navigate mentally and emotionally tough times.